Selvas BLV is a company that sells Braille devices to people who are blind or have low vision. Selvas BLV was previously branded as HIMS Inc., and was in a desperate need of a new name once the pharmaceutical company, hims [and hers], gained traction and began to publicly make political statements. 

HIMS Inc. is a subset of the Korean healthcare company, Selvas Healthcare, so I wanted to tie in those roots, as well as make it more clear that this is a company for people who are blind and/or have low vision. 

One of the main goals in my role as Marketing & Education Coordinator is to expand our reach within school districts across the nation. The best way to do this is by making sure the Teachers of the Visually Impaired (TVI’s) have the resources they need for our products. 

Selvas BLV’s pre-established color palette consists of blues, greens, and oranges. These colors are used to visually separate products based on function, so I wanted to be sure to incorporate this into our print marketing materials. 

Facebook ads have been proven to be effective in increasing sales on our newest devices, and often we will run the same promo for different devices. The SensePlayer ad has been the most effective, with a 442% ROI.