Botaniq is a natural skincare brand dedicated to creating products that nurture the skin and the planet. Rooted in botanical science and sustainability, Botaniq’s mission is to provide effective, plant-based solutions that enhance skin health while fostering a deeper connection to nature. By blending innovative formulations with eco-friendly practices, Botaniq empowers individuals to prioritize wellness and embrace their natural beauty.

I chose Symbol for headings to create a distinctive, modern look that reflects the brand’s unique identity. Paired with Roboto for body text, it ensures readability and complements the clean, natural aesthetic of the design. Together, this combination balances creativity and functionality, embodying Botaniq’s commitment to style and substance.

HEADING

Symbol

BODY

Roboto

The name “Botaniq” blends “botanical” with a modern twist, symbolizing the brand’s focus on plant-based skincare and innovative solutions. The primary slogan, “It’s time for skincare to turn a new leaf,” reflects the mission to redefine skincare with sustainable practices and a fresh approach to wellness. Meanwhile, the secondary slogan, “All natural ingredients for all natural confidence,” emphasizes the commitment to using pure, effective ingredients that empower individuals to feel their best naturally. 

The logo embodies Botaniq’s primary slogan, “because it’s time for skincare to turn a new leaf,” using one upside-down leaf and one right-side-up leaf. The mirroring of the leaves also represent balance and harmony to align with Botaniq’s holistic and natural approach to skin care.

The logo embodies Botaniq’s primary slogan, “because it’s time for skincare to turn a new leaf,” using one upside-down leaf and one right-side-up leaf. The mirroring of the leaves also represent balance and harmony to align with Botaniq’s holistic and natural approach to skin care.

I wanted to color code each skin care item with a simple image on the front to make the user experience more simple. Darker colors for evening routines and lighter colors for morning routines. To ensure brand consistency and recognition, I incorporated the upright leaf in the brand’s logo in each product image.